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A target audience is the specific group of consumers most likely to want or purchase your product, service, or message based on shared characteristics. Instead of marketing vaguely to everyone, defining this group allows businesses to tailor their messaging, save money on irrelevant ad placements, and build authentic connections. Target Audience vs. Target Market

Though often used interchangeably, these terms represent different scopes: How to Identify Your Target Audience in 5 steps – Adobe